“Men don't read magazines” and “If I knew anything about publishing, this magazine would go under in three months.” These were the words uttered by a top publishing executive in response to the magazine “Loaded,” which was launched in the UK in May 1994. Naturally, this iconic men's magazine subsequently broke sales records and inspired titles like “Maxim” magazine in the U.S.: Lads, Mags and Mayhem” is an attempt to understand the hedonistic rise and fall of this title in light of subsequent social changes

Watch “Loaded” here: you can watch “Loaded: Lads, Mags and Mayhem” online from anywhere with a VPN.

“Loaded” belongs to the 1990s and should have been euthanized at the turn of the millennium before being lumped in with the most uncommon youth-oriented magazine culture that would surpass and swallow it. That is the problem with this documentary. This documentary has absolutely no appreciation for the original brilliance of “Loaded.

There is little mention of the brilliant and irreverent cover, the world-class photography, the shocking interview with John Wilde, the groundbreaking gonzo feature on Hunter S. Thompson and being chased by the police across Colorado (I would say, the last one is mine), and the fact that the film is so well done, so well done, so well done.

If you want the real inside story that you won't see on TV, read the FAQ at the bottom. If you simply want a taste of British 90s nostalgia, here's how to watch “Loaded”: online, on TV, from anywhere.

Thanks to a VPN (Virtual Private Network), “Loaded: Lads,Mags,Mayhem” should be available to British viewers wherever they are. With this software, no matter where you are in the world, your device will appear to be in your home country. Our favorite is NordVPN.

Using VPN is incredibly easy.

1. Install the VPN of your choice. As we have mentioned, NordVPN is our favorite.

2. select the location you want to connect to with the VPN app. For example, if you are away from the U.K. and want to see U.K. services, select U.K. from the list.

3. Sit down and watch the show “Loaded” on BBC iPlayer: episodes of “Lads, Mags and Mayhem” are available online and on demand.

Currently, “Loaded” is not scheduled to air: 21]

However, British nationals who are in the U.S. on business or vacation can watch the show for free by using a VPN such as NordVPN, selecting the UK from the list, and selecting BBC iPlayer.

“Loaded: Lads, Mags and Mayhem” will air on Friday, November 22 at 9 p.m. GMT (4 p.m. EST/1 p.m. ET) on BBC Two. It will also be available for free on BBC iPlayer. Of course, a valid television license is required.

If you are traveling outside the UK, the best VPN services, such as NordVPN, can unblock BBC iPlayer.

As in the U.S., there are currently no plans to broadcast “Loaded”: there are currently no plans to broadcast “Lads, Mags and Mayhem” in Canada, but if you are a British citizen in the Great White North on business or vacation, you can watch the show using a VPN such as NordVPN NordVPN, etc.

Currently, “Loaded: Lads, Mags and Mayhem” is not currently scheduled to air in Australia, but Brits who are in Australia for work or vacation can watch the show using a VPN such as NordVPN.

Loaded: New Zealand is not currently scheduled to air “Lads, Mags and Mayhem” at this time, but Brits who are in New Zealand for work or vacation can watch the show using a VPN such as NordVPN.

While the Loaded team on camera is predictably funny and articulate, the choices of other interviewees are as puzzling as the attempts to link the original version of Loaded with the most uncommon Lads Mags that followed.

The film also stops the story at the wrong point (1998, when co-founder Tim Southwell returned from sabbatical and rejuvenated the magazine), thus ignoring Ben Marshall's “Dice Man” series and the comics that eventually morphed into Modern Toss, ignores fashion editorial genius Beth Summers (see below).

The film meanders into the early 21st century and the advent of body-obsessed women's magazines, leading to a discouraging conclusion to the entire 90-minute experience.

For that decade, more than any other, “Loaded” fashion editor Beth Summers democratized the business of dressing young British men of all stripes, bringing in millions in advertising revenue previously thought beyond the reach of men's magazines. January 2000, in Milan. He was in a motorcycle accident and suffered a brain injury.

The film struggles to look at the legacy of “Loaded” through a contemporary lens and what it meant to women at the time, while ignoring the contributions and influence of Beth, the strongest member of the team. Our “big sister,” our inspiration, and our visionary colleague, Beth, at about 5'7” tall, was ‘the incomparable Don’ in the wildest, most dysfunctional, most creative and dangerous office in the magazine's history. One glance was all it took to get things her way.

Before her accident, she said: “The type of men I worked with at Loaded were very different from the ones I worked with [elsewhere]. I remember everyone was always jumping up and down and getting overexcited. It was so great. I didn't even mind the portrayal of women. Everyone in the office had a certain respect for me. Also, having been there, seen it, and done it, I couldn't say anything that would shock me. Apart from that, I was (misbehaving) more than they were.”

She was a most positive woman and a role model for rebellious feminists. It is a shame that she was not included in the final edit.