Black Friday sales can be tough for shoppers, with prices dropping all over the place. But after years of covering tech and Black Friday, we know where to look and which products to buy.

The two Black Friday OLED TVs are priced as low as $599, a pretty good deal for the most premium (and coveted) screen type on the market. Sansui's OLED TV is a cheap 55-inch model that offers OLED video at a very low price. In the other corner is the cheapest OLED product in LG's 2024 TV lineup, a 48-inch B4 OLED TV.

Of course, both have some pros and cons, but one is definitely the better bargain. You might think it makes the most sense to get the larger size in Sansui's 55-inch model, but bigger is not always better - and lucky for you, the 55-inch LG B4 is also getting a decent price cut right now.

But what makes these deals so attractive are the OLED screens. It's not often that the best OLED TVs come down in price this much, and to see not one but two OLED TVs well under $1,000 is truly exciting. Let's take a look.

Let's take a look at LG's cheapest OLED TV, the 48-inch B4 OLED. Despite its low price, it's truly a stunner, making enough concessions to achieve value pricing without sacrificing performance; based on a 120Hz refresh rate, LG's a8 AI chip does all the major processing, including upscaling and motion processing; the LG B4 OLED's review praised it for its ability to handle dark scenes and movies, and said it is a great budget product for gamers, especially those with a brand new PS5 Pro.

Just because it is an OLED does not mean it is a product for everyone to seriously consider. Sansui's 55-inch OLED TV is one of the cheapest OLEDs on the market, and for good reason: like the B4, Sansui has made some concessions to achieve this low price, including a 120Hz refresh rate on the Google TV interface. While not as feature-rich as its competitors, it does support Dolby Atmos, Dolby Vision, and HDR10.

From the outside, one might think that the B4 and Sansui OLED are essentially the same TV. They use the same panel type, LG Display's WOLED, and have a refresh rate of 120 Hz. The speaker system is also nearly identical, with both having a (somewhat middling) 20W output.

The real story is in the numbers, which show how much better the LG B4 is against its rivals; we've already gone down this rabbit hole with the B4 vs. the Sansui OLED, but for a little perspective, the brightness numbers are very different.

The Sansui OLED outputs just over 400 nits of brightness on standard content, and the HDR peak brightness is not much better at only 427 nits. The LG B4, on the other hand, delivers 628 nits for standard content and 659 nits for HDR workloads, which is quite high brightness for an OLED TV in this class. It would be hard to find an OLED with this much brightness in this price range.

One of the things I appreciate about the Sansui is its design. Sansui has put a lot of thought into the general design of their OLEDs, ditching the ugly stick stands used on most TVs in favor of a pedestal option that allows for very flexible placement of Sansui's OLEDs. It also has a built-in subwoofer, which gives Sansui's speaker department a big boost

It runs on Google TV, which uses Android 11 as its main OS, and while we like the interface itself, Sansui's design is slow. While B4's webOS 24 is not super speedy, it is not as slow or fussy as Sansui.

There are also additional small features to consider that may not be emphasized as much. For example, the Sansui model does not have AirPlay access. This means that it is not possible to cast content from the iPhone to the TV. They also do not support Nvidia G-Sync and AMD FreeSync screen tearing technologies.

Here's the question: for $599, what are you willing to sacrifice to get the OLED screen you've always wanted?

The LG B4 OLED is definitely the Black Friday OLED deal to consider this holiday season. Both $599 TVs offer a great OLED viewing experience and the Sansui's HDR image is quite good, but I would still choose the B4.

The Sansui is built on Google TV, my personal favorite TV OS, but has one of the slowest interfaces I have tested. This is likely due to the fact that the set uses Sansui's own version of Android 11.

Also, the Sansui model only comes in 55“, but the 55” LG B4 has dropped to $996 on Amazon; the $400 price difference is significant, but overall, the LG B4 OLED series will win this Black Friday.